• Evaluate the marketing activities within the communications concept.
• Design projects aiming to support sales and marketing by defining the needs and interests of the target group.
• Prepare short and long term communications programs in line with corporate identity and marketing objectives.
• Assist the communications oriented activities of related departments.
• Support brand creation and positioning activities.
• Works in cooperation with the advertising and research companies in comprehensive marketing projects.
  

• Build and manage internal and external communications network through strategic counselling to the top management.
  
• Foresee potential crisis situations and develop proactive actions.
  
• Convey the right information to the right group at the right time.
  
• Plan and implement methods to change the public opinion and turn crisis to an advantage.

• Discipline the media relations of the client..
  
• Prepare press releases, organize press conferences and trips, creates interview and special feature opportunities.
  
• Monitor media for the client, its competitor and sector. Analyze the results with special techniques designed by a&b.
  
• Train the clients on media, media relations and public relations.
  

Prove that the top managers of the clients are respectable, reliable, wise and reference people.

• Prepare and support the implementation of the internal communications program in coordination with the client’s management.
  
• Plan and support the implementation of activities aiming to make the client’s employees open to communicating and share the mission and objectives of the company.
  
• Develop projects to enhance internal communications.
  
• Manage internal communications networks at crisis times or at mergers.